Content That Belongs
in Real Life

The Challenge

Deep Roots had the expertise and the client relationships that come from years as a trusted local vet, but almost no visibility beyond word-of-mouth. The clinic needed a way to reach pet owners before they were already searching for a vet, without hiring an in-house content team.

The Approach

Rather than one content style doing everything, I built a system where each type of content had a specific job. Short, relatable veterinary Reels to reach new people. Staff and clinic culture content so the doctors became familiar faces. Medical education and real case walkthroughs to establish expertise. And consistent posting across Instagram and Facebook so the growth compounded instead of resetting every month.

The Results

Instagram grew from roughly 233 to 346 followers, a 48.5% increase, and 90.7% of Instagram views came from people who did not yet follow the clinic. Proof the growth was genuine discovery, not just existing fans engaging more.

Facebook became the account's biggest channel by volume, with 237K+ views and 10,500+ engagements in a 28-day window, up 662% and 717% respectively.

In under a month, Deep Roots went from a locally trusted clinic almost no one could find online to one reaching tens of thousands of new pet owners every month, without changing what made it trustworthy in the first place.